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Lazada Goes Offline 9.9 Roadshow
Category: Launch
An online to offline campaign to promote Lazada Wallet, in conjunction with double 9 promotion. Pay with Lazada Wallet and enjoy incredible exclusive discounts and customers get to bring home the products instantly on the spot! In partnering with ROOTS, we set up for both roadshow happening in Sunway Pyramid & Gurney Plaza, including all structures and AV equipment. In Sunway Pyramid, we had a live streaming room where the recording will take place, it will then being live stream to Lazada app. While in Gurney Plaza, we had a giant LED screen with beanbags setup, and playing the live content on screen.